How search engines rank pages

Related Topics:| E-biz Advice | Search Engine |

How search engines rank pages?

Search for anything using your favorite search engine. Nearly instantly, the search engine will sort through the millions of pages it knows about and present you with ones that match your topic. The matches will even be ranked, so that the most relevant ones come first.

Of course, the search engines do not always get it right. Non-relevant pages make it through, and sometimes it may take a little more digging to find what you are looking for. But by and large, search engines do an amazing job.

As WebCrawler founder Brian Pinkerton puts it, "Imagine walking up to a librarian and saying, ‘business.’ They are going to look at you with a blank face."

Unlike a librarian, search engines do not have the ability to ask a few questions to focus the search. They also cannot rely on judgment and past experience to rank web pages, in the way humans can.

So how do search engines go about determining relevancy? They follow a set of rules, with the main rules involving the location and frequency of keywords on a web page. Call it the location/frequency method, for short.

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