Location and frequency

Related Topics:| E-biz Advice | Search Engine |

Location and Frequency

Librarian need to find books to match your request of "business," so it makes sense that they first look at books with business in the title. Search engines operate the same way. Pages with keywords appearing in the title are assumed to be more relevant than others to the topic.

Search engines will also check to see if the keywords appear near the top of a web page, such as in the headline or in the first few paragraphs of text. They assume that any page relevant to the topic will mention those words right from the beginning.

Frequency is the other major factor in how search engines determine relevancy. A search engine will analyze how often keywords appear in relation to other words in a web page. Those with a higher frequency are often deemed more relevant than other web pages.

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