Spice in the receipe

Related Topics:| E-biz Advice | Search Engine |

Spice In The Recipe

Some search engines index more web pages and more often than others. The result is that no search engine has the exact same collection of web pages to search through.

Search engines may also give web pages a "boost" for certain reasons. For example, Excite uses link popularity as part of its ranking method. It can tell which of the pages in its index have a lot of links pointing at them. These pages are given a slight boost during ranking, since a page with many links to it is probably well-regarded on the Internet.

Some hybrid search engines, those with associated directories, may give a relevancy boost to sites they have reviewed. The logic is that if the site was good enough to earn a review, chances are it is more relevant than an unreviewed site.

Meta tags are what many web designers mistakenly assume are the "secret" to propelling their web pages to the top of the rankings. HotBot and Infoseek do give a slight boost to pages with keywords in their meta tags. But Lycos does not read them at all, and there are plenty of examples where pages without meta tags still get highly ranked. They can be part of the recipe, but they are not necessarily the secret ingredients.

Search engines may also penalize pages or exclude them from the index, if they detect search engine spamming. An example is when a word is repeated hundreds of times on a page, to increase the frequency and propel the page higher in the listings. Search engines watch for common spamming methods in a variety of ways, not the least by following up on complaints.

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