Related Topics: | Marketing Advice | Exhibition & Trade Show |

 

Why you need to promote your company and products?

Promotion is one of the most important element in the marketing mix. You may have manufactured a high quality product but without adequate promotions, no buyers will notice.


Promotion is positioning the minds of the buyers to recognize the product's quality, the branding and the perceive value.

 

There are many types of promotional activities that a company can undertake. Some of the most prominent are:

 

Product Launching

Public Relations exercise

Displaying products in an exhibition or trade show

Advertising - above and below the line.


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